Company project – Pharmanova
Pharmanova is a domestic pharmaceutical company, successfully doing business in Serbia for over two decades. Once just a pharmacy in Batajnica has now become one of the biggest drug producers, doing business in line with the strictest rules of the pharmaceutical industry. Continuous business growth has been accompanied with personal growth of the people working in it. Pharmanova sees its employees as the most valuable resource and the most important source of competitive advantage. During 2016, his company has launched a project aimed at personal development of its employees, a project which is still ongoing. The goal of this project was building up a strong team spirit and organizational culture which will enable company to successfully address the challenges and newly emerging changes. Pharmanova has recognized the importance of applying coaching methodology in improving communication and constructive conflict resolution, encouraging accountability and motivation, overcoming barriers and stress minimization, as well as constructive giving and receiving feedback on all organizational levels. Why is investing in people the best investment for business development, the investment which can pay off in so many ways?