Company growth is in your hands.
Are you aware of your potential impact?

Today, coaching is becoming the essential part for success.



Increasing employees’
productivity up to 70%.


Improving organizational
skills up to 60%


Better time management
up to 57%


Improving teamwork
efficiency up to 51%.

Some of the coaching pioneers in our region are the companies such Vip mobile, Pharmanova and IKEA. How did the management of these companies manage to achieve business efficiency, growth and success?


Coaching as a strong foundation for future business success.

Do you want your working teams to consider company goals as their own and share the values of the organization? Do you want individuals motivated to achieve incredible results? To encourage innovation, teamwork, healthy competitive spirit and motivation for personal and professional development? Let your company’s success be the result of a systematic approach to the growth and development of internal resources.

Implementation of coaching in organizational culture has contributed to the achievement of business goals and the development of company leaders. How can you solve big systematic problems by applying coaching? What are the effects of using coaching in different companies? Which development models have been more, or less successful and what can you learn from other coaching projects?

Find answers to all these questions, and discover the secret formula for success!


4th Regional Coaching Conference
March 21st 2018, Belgrade – Hotel Zira

Register now!

4th Regional Coaching Conference

Exclusive international keynote speakers. 150 coaching experts. Access to the structures of successfully implemented development projects in corporations like GlaxoSmithKline, Vip mobile, Pharmanova and others. March is the month that all leaders, HRs, managers and businessmen are eagerly waiting for, as the regional coaching conference organized by Atria Group takes place only once a year! Take note for March 21st in your diaries, because it is a day for acquiring knowledge, widening your views, networking with experts and professional development. This is the day for the 4th regional coaching conference “Applied”!

#CC2015,#CC2016 & #CC2017


9:45 – 10:30
Keynote Speaker #1 Marilyn Atkinson
Topic: Creating a High performance teams
10:30 – 11:15
Keynote Speaker #2 Sally Bonneywell
Topic: Can coaching be used to solve organisational issues – or is it just one to one development?
11:35 – 13:00
Block #1 Presentation of development projects

About company project – Pharmanova Pharmanova has recognized the importance of applying coaching methodology in improving communication and constructive conflict resolution, encouraging accountability and motivation.
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Vip mobile
About company project – Vip Mobile2017 was the year in which the Vip mobile made a new step forward by deciding to put strategic emphasis on its most precious resource – its people.
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Karanović & Nikolić
About company project Karanović & Nikolić Coaching sneaked into our lives some 10 years ago, and slowly it become integrated in every part of the system.
Read more
14:00 – 15:45
Block #2Presentation of development projects

About company project – IKEA In order to achieve this goal, IKEA is incorporating coaching into its organizational structure.
Read more
Ewe Comp
About company project – Ewe Comp Aforementioned values are firmly incorporated into the organizational structure, which represents a key for business development and growth. For that reason, the Ewe Comp has launched a six-month project, based on coaching methodology.
Read more
Arts Academy in Belgrade
About project – Arts Academy in Belgrade Could incorporating coaching methodology in everyday classes at University contribute to strengthening academic community? Why is the individual approach towards every student so important?
Read more
About company project – Gigatron’’Understanding that employees make the company is very important to us. That’s why they are our greatest value. Keeping up with all the latest innovations is a must and that’s why we are continuously investing in development of our employees’ personal and professional skills. ’’
Read more
15:50 – 16:30
Keynote Speaker #3 Alla Kazajeva
Topic: Listening to Coaching Consumers: ICF research
16:30 – 17:15
Panel discussion
Topic: Non-hierarchical leadership – Utopia or next stage of leadership development?
About panel discussion An organization’s leadership structure determines how workflow, accountability and authority work together. Hierarchical leadership employs a top-down, pyramid-shaped structure with a narrow center of power that trickles down to widening bases of subordinate levels.
Read more

See full program

Choose your pass

Conference „Applied” is open for registration. Don’t miss the opportunity to take part in this unique coaching conference.

Choose a conference pass that suits you best:


Standard pass for all those who wish to participate in the conference.

Standard pass includes:
– Seat
– 2 coffee breaks,
– Lunch,
– Attendance at lectures,
– Conference materials
– Welcome package

Register now


Erikson pass for all those who passed the first module of the traing The Art and Science of Coaching.

Erickson pass includes:
– Seat
– 2 coffee breaks,
– Lunch,
– Attendance at lectures,
– Conference materials
– Welcome package

Register now


VIP pass for all those who, beside participation, want to get additional coaching experience.

VIP pass includes:
– Seat
– 2 coffee breaks,
– Lunch,
– Attendance at lectures,
– Conference materials
– Welcome package
– Master Class,
– PCM assessment with debrief
– Coaching books
– Parking at the hotel,
– Dinner with conference speakers

Register now


Hotel Zira


Ruzveltova 35, Belgrade 11000